You can make the most of your Google My Business listing by choosing one or more primary categories. For example, you can choose to list your business as a pharmacy, a restaurant, or a bar. This will help people find you and will also increase your ranking. It’s also important to have a consistent business name and address.
A good business profile should be short and to the point. Use short paragraphs, bullet points, and use clear language. It should be easy to read on any device and should reflect your brand in the community. This means putting a personable face on your business. Adding a photo or two can make a big difference in the way you are viewed.
Make sure to upload high-quality photos. Photos can help your listing stand out and attract more customers. Try to include at least 10 good quality photos of your business. The photos can feature the interior or exterior of your business. They should not be large and should be in PNG or JPEG format. A video can also be included if you have one.
Local searchers love to see pictures, and Google reports that businesses with photos receive 42 percent more directions requests. Adding a photo to your Google Business Profile humanizes your brand and will help you attract more customers. Using Google’s Business Profile is a great digital marketing opportunity that is easy to set up and maintain.
When creating a Google listing, remember to use your real name for your business. Avoid using keywords in your listing. Adding your business listing on Google is free, but it is important to follow Google’s guidelines. Google will remove your listing if you violate their guidelines. You should also make sure that you have a phone number and address available for verification.