If you’re a business owner, you need to use social media to grow your business. You may already be using Facebook or Twitter to promote your products and services, but there are ways you can take it up a notch. Identify your goals and objectives, engage with people on your page, share content others create, and respond quickly to customer complaints.

Engage with those who post on your social media pages

When it comes to social media, you have to remember that it is about creating a dialogue with your customers. This will build relationships and create customer loyalty. It is also a great way to drive traffic to your business. So, how can you make it work for you?

To start, you’ll want to be able to measure your social media success. You can do this by tracking metrics such as impressions, clicks, and likes. These statistics will let you see where you stand compared to your competitors. Also, these metrics can help you determine what drives curiosity. If you’re not sure which metrics are relevant to your company, you may want to consider using a third party monitoring service to get your social media in shape.

Share content by other users

If you are looking to boost your social media presence, sharing content from other users can help. This is particularly true when you’re talking about content that offers useful, or at least enlightening information. Here are a few tips on how to make this process work for you.

For starters, you’ll want to schedule your posts in advance. This will ensure that you’ll always be at the forefront of your followers’ attention. Also, you’ll need to take the time to curate high-quality content. While you’re at it, why not throw in a standout photo or two? The more people you can convince to share your content, the more likely you are to convert them into customers.

Of course, the real question is what you should be sharing. To make things a bit easier, check out a service like Jetpack, which lets you easily link your social accounts to your website.

Respond quickly to customer complaints

If you’ve received a negative review on Facebook, Twitter or another social media outlet, it’s important to respond quickly to the complaint. This is a great way to build trust with customers and increase customer advocacy. Moreover, it’s also a good way to show that your business cares about its customers.

If your company doesn’t have the resources to handle customer complaints in a timely manner, you may end up hurting your reputation and alienating your customers. In fact, 42 percent of consumers expect to receive a response from a brand on social media within an hour.

While some social interactions can be resolved via DM or email, some cases require a private response. This can be done by using a Facebook private message. Additionally, there’s a “quick reply” badge on Facebook.

Identify goals and objectives

In order to effectively use social media to grow your business, you must set goals and objectives. These can help you determine what’s working and what’s not. They also give you a clearer picture of what you’re trying to accomplish. You can then measure your success.

Whether you’re a new business or an established one, there are many objectives to choose from. Some common goals are increasing sales, brand awareness and profits. Other objectives can be tailored to your specific needs. The important thing is to set SMART, realistic, achievable, time-specific, and relevant goals.

For example, a goal could be to increase your Twitter followers by 20%. This means that your objective is to reach a certain number of followers, and to make sure that your posts are engaging.

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