Marketing is a constantly evolving field. New technology and buyer behavior change the way brands can attract customers.
With this in mind, 2023 is sure to bring a few new trends that will shift how marketers interact with their audience. Here are the top marketing trends to watch: 1. Conversational Marketing.
1. Social Media Marketing
A well-informed digital marketing strategy is a key component of any business. It’s important to keep up with the latest trends to stay ahead of the competition and attract more customers.
Social media platforms continue to present a promising opportunity for marketers. YouTube continues to be the most popular platform, while TikTok has gained popularity in the past few years with its ephemeral content that expires within 24 hours. Snapchat, Instagram Stories, and LinkedIn remain relevant as well.
As Google prepares to do away with third-party cookies, marketers will need to find other ways to obtain customer data for targeting and measurement. Many are turning to new tools that collect first-party information directly from the customers themselves. This includes using AI to create content and leveraging new features such as playable ads.
2. User-Generated Content
Brands can save money on marketing campaigns by relying on user-generated content. This type of content has a 70% higher chance of impacting customers. It is also more authentic than traditional marketing strategies. It gives a sense of community to users and helps brands build trust and loyalty with their buyers.
It can be in the form of images, videos, or testimonials. The best part is that it’s cost-effective. It’s also a great way to promote new products or services.
Brands can use this type of content by re-sharing it on social media. It also helps in boosting engagement and conversions. Another way is to create a contest and award the winner with an incentive. This will encourage people to generate more UGC. This will lead to a bandwagon effect and boost the sales of the product.
3. Video Marketing
Regardless of your marketing strategy, video is a powerful way to connect with your audience. It can also help you drive traffic and increase sales by boosting your brand visibility.
Some examples of video marketing include product demonstration videos and customer testimonials. Product demonstration videos provide detailed information about a product or service and help potential customers understand its value. Testimonial videos feature satisfied customers discussing their positive experiences with your company and products.
Live and interactive video is another popular type of video marketing. This allows audiences to interact with brands and ask questions in real-time. It also improves SEO by making content more easily indexable.
4. Live Streaming
As a marketing tool, live streaming is one of the most effective and impactful ways to engage your audience. The platform enables you to broadcast an event, host a webinar, announce company news, or even offer an online course.
This trend may also extend to short video marketing, with platforms like TikTok introducing features that allow viewers to purchase products directly from the video itself. This will help cut down the amount of in-app interaction needed to convert a viewer into a buyer.
In 2023, CMOs will continue to find efficiency and innovation in their marketing tactics. Among other things, they will lean into strategies that emphasize inclusivity and simplicity to reduce feelings of stress during times of uncertainty. They will also focus on improving ROI by leveraging data-driven partnerships and solutions like ChatGPT.
As AI becomes more prevalent, marketers should experiment with this technology to see how it can be incorporated into their content marketing strategies. However, it’s important not to lose sight of current goals and ensure that AI is being utilized in ways that are most useful.
AI can be used for a variety of purposes, from photo tagging and image recognition to radiology imaging and self-driving cars. It can also be used to create personalized experiences for consumers. For example, Netflix uses an algorithm to identify the most clicked images from their movies and then generates several promo pictures for new releases.
These trends will likely continue to be a part of content marketing in 2023. Remember to use them wisely and keep a strong focus on your brand’s personality.